Prompt like a pro
Great AI content starts with great prompts. Learn how communicators can guide AI tools with clarity, strategy and brand voice in mind.
From creator to strategist to integrator
The communicator of tomorrow isn’t an output machine — it’s a strategist with tools. The faster we embrace that shift, the more value we’ll deliver.
What AI can’t do: Why empathy, judgment and brand voice still matter
The rise of generative AI has changed how we create content — and fast. But while AI is exceptional at certain tasks, it still falls short when it comes to human nuance, emotional depth, and the kind of understanding that builds relationships and trust.
AI won’t replace communicators. But communicators who use AI will replace those who don’t.
AI is a powerful tool powerful tool, and when used well, it can become a creative and strategic advantage — especially for communicators who know how to shape, question and guide it.
How you can write headlines that connect
Headlines are the front door to your content. Without them, the rest of your words might as well not exist. That’s a lot of pressure to...
3 non-editing skills you need to excel as an editor
Can you spell? Are you a grammar expert? Do you know AP, APA and CMS rules? These used to be the top skills required for editors. But not...
The second biggest content strategy mistake
I served a huge dinner yesterday – and no one showed up. I spent hours planning the menu, buying ingredients, cooking a feast of...
Are you making this content strategy mistake?
The #1 mistake we make in communications is telling the story we want to tell instead of the story our audience wants or needs to hear....
Who has a great website? Umm ... well ...
Who has a great website? Someone asked me that yesterday, and, much to my surprise, my brain did a huge belly flop. And that's been...
Do news publishers stand a chance of winning the content war?
Facebook is opening Instant Articles to any publisher of any size. Apple is opening Apple News to any publisher of any size. Google has...
